For The Heroes Who Will Be Kings.

Bob Froese is the creative catalyst behind Bob’s Your Uncle and one of Canada’s most influential brand builders. A former fundamentalist Mennonite kid with no TV, radio, or movies in his house growing up, he somehow went on to reshape categories, topple giants, and build some of the most iconic food & beverage brands of the last 25 years. Go figure.

Bob co-founded the agency in 1995, left the “big dumb agency” world behind, and spent the next three decades proving that creativity — when fueled by honesty, insight, and a little mischief — can be a company’s greatest competitive advantage. He helped architect the Health Canada anti-smoking campaign that dropped national smoking rates from over 75% to under 20% — a case study later cited in Philip Kotler’s book on social marketing.

He then went on to launch Mike’s Hard Lemonade across North America, selling the counter-intuitive (and now legendary) creative platform, “Lemons were hurt real bad in the making of this product”, to a skeptical wine magnate… and turning Mike’s into the category leader it is today. He has led transformations for Calvin Klein, Canon, Popeyes, Beef Farmers of Ontario, Greens+, Second Harvest’s world-changing “Been A Slice” beer, and countless F&B challengers.

Bob recently stepped fully into the role he was always destined for: Founder & CCO. Today, he focuses entirely on big ideas, brand strategy, and turning hungry challenger brands into category kings.

He believes in blue-collar weirdness, strategic simplicity, and asking the only question that matters: Who cares?

Also: he’s a proud father of a blended family including a daughter born 34 years after his first. Life has range.

Cora Brady took the reins as CEO of Bob’s Your Uncle in 2024, becoming the conductor of a fiercely creative, proudly independent, “weird-is-a-value” agency culture. She is the operational engine, the talent architect, and the strategic north star that ensures the work — and the people who create it — thrive.

With deep roots in CPG, digital, shopper marketing, and experiential, Cora has built high-performing teams across Toronto, Chicago, and NYC. She co-founded Mom Central — Canada’s first influencer marketing agency — alongside Kathryn Easter, long before influencer marketing became a buzzword.

At Bob’s Your Uncle, she oversees agency operations, culture, people, digital integration, and the kind of cross-functional collaboration that keeps clients like Molson Coors, AB InBev, Sofina, and major CPG brands sticking around for over a decade. She leads Mission Monday and Finish Friday rituals, reinforcing Courage, Pride, Unity, Honesty, and Weirdness — the cultural backbone of the agency.

Cora is known for her empathy, clarity, and ability to bring teams together. She coaches rising leaders, builds systems that scale, and solves problems in ways that make clients say, “Can we clone her?”

Short answer: No. But she can build you a team that feels like it.

For over 20 years, Daryl Klein has been one half of the agency’s legendary creative duo — the visual imagination to Brian Flay’s verbal firepower. Together, they’ve built some of the most disruptive work in food, beverage, and QSR.

Daryl is an award-winning art director and visual strategist behind iconic campaigns for Mike’s Hard Lemonade, Popeyes, Beef Farmers of Ontario, Olivieri, and the global-recognized “Been A Slice” beer. He conceived the original visual concept for the purpose-driven bread-to-beer initiative that went on to win Fast Company’s World Changing Ideas Award.

He blends craft with challenger energy — finding the emotional and cultural thread that makes visuals unforgettable. Outside the agency, he designed his own modernist home, later featured in The Globe & Mail, proving his design obsession runs deeper than the job.

Daryl turns challenger brands into kings by giving them the visual authority to match their ambition.

Kira leads Client Services with a simple mandate: make the work better, make the partnership stronger, and make the client’s life easier.

With over 15 years of CPG and retail experience, she brings depth across Sofina, Olivieri, Coca-Cola, Wonder Bread, Kruger, and other national brands. She’s also the integrated lead for multi-agency relationships — the person clients trust to keep everyone rowing in the same direction.

Kira ensures that every project lives up to our values of being courageous, proud, united, honest, and delightfully weird. Her superpower is orchestrating chaos into clarity, transforming goals into action, and making our work feel effortless from the client side.

If you ask our clients why they stay with us for a decade or more, her name comes up — a lot.

Brian Flay has been writing the voice of Bob’s Your Uncle — and many of its most famous clients — for nearly two decades. He is a creative director, writer, strategic thinker, and all-around original whose ideas have helped build entire categories.

Brian helped grow Mike’s Hard Lemonade in Canada and co-led its explosive U.S. launch alongside Daryl and Bob. He has written some of the most memorable lines in the agency’s history, including purpose-beer gems like “Jesus Christ, they made bread from beer.” He has shaped campaigns for Popeyes, Beef Farmers of Ontario, Olivieri, Osmow’s, and dozens of F&B challengers across North America.

His mind operates at a frequency scientists have not yet classified — part Saturday-morning cartoon, part strategic assassin. He bikes 35 km to work (even in arctic conditions), eats the same lunch every day, and lives with five rescue animals who probably think he writes ads for them.

Brian is proof that great strategy and great creativity share the same spark: they make people care.

Lauren leads social at Bob’s Your Uncle with more than 10 years of experience shaping brands across agencies, start-ups, and major companies. A multidisciplinary marketer, she sits at the intersection of creativity, strategy, culture, and community — building social ecosystems that not only look stunning, but actually drive business outcomes.

Her sweet spot is where brand, creativity, and platform-native thinking meet. With a background in design and photography, Lauren develops content systems and campaign strategies that are both visually arresting and algorithm-smart. She builds social playbooks, leads creative ideation, and develops brand voices that feel modern, human, and culturally fluent.

As a woman of colour in the industry, she leads with empathy, creativity, and decisiveness — values that shape both her leadership style and the work she champions.

Outside the agency, Lauren is usually at a hip-hop or R&B show, discovering new Filipino food spots, watching the Raptors, or hunting for design treasures in local markets. Her creative inspiration comes from everywhere — and it shows in the work.

Erica is a lifelong storyteller — the kind who used to invent elaborate universes for childhood dress-up games and now channels that same imagination into shaping brand narratives for challenger brands across food, beverage, and CPG.

As Content Manager at Bob’s Your Uncle, she sits at the centre of strategy, creativity, and execution. She writes, edits, organizes, scripts, structures, and weaves — ensuring every idea, caption, script, and story ladder connects back to the bigger brand truth. Erica is the maker of lists, the creator of order, and the quiet engine behind content that feels effortless to the audience and impeccably coordinated behind the scenes.

She thrives in multi-hat roles, toggling between creative writing, content planning, production coordination, and cross-team collaboration — always grounded in clarity, empathy, and a strong internal compass for what audiences actually care about. (Maya Angelou would approve.)

Outside of work, Erica is a devoted Star Wars fan, a collector of beautiful notebooks, and an aspiring plant-keeper. She brings curiosity, craft, and a bit of nerdy charm to the work — exactly what a modern content team needs.

She helps turn hero brands into kings by giving them a story worth following.

Joy leads client relationships with the perfect hybrid of strategic intelligence, creative curiosity, and unshakeable composure. With over six years of agency experience across automotive, travel, tech, CPG, and non-profit, she brings cross-category insight to every brief — plus a relentlessly high bar for excellence.

She’s fluent in integrated campaign orchestration, from digital and social to broadcast, OOH, email, websites, and performance reporting. Joy turns objectives into actionable plans, ideas into market-ready executions, and client complexity into clarity. She thrives in fast-paced environments, influences stakeholders at all levels, and brings a level of organization that clients regularly (and gratefully) comment on.

At Bob’s Your Uncle, Joy represents what our values look like in action — courageous in the work, honest in the details, united in partnership, proud of the craft, and just weird enough to make the work better.

Julie is an Account Executive who brings clarity, momentum, and a relentlessly positive work ethic to every client partnership. With strong communication skills, sharp time-management instincts, and an ability to multi-task in fast-paced environments, she helps keep complex workstreams on track and brand relationships running smoothly.

Collaborative by nature and solution-focused by design, Julie is the connective tissue between strategy, creative, and execution. She works professionally and seamlessly across clients, internal teams, and leadership — ensuring expectations are aligned, details are handled, and every deliverable moves forward with precision.

At Bob’s Your Uncle, Julie anchors the client experience with enthusiasm, empathy, and a commitment to top-notch service. She embodies our values of being united, honest, and proudly weird enough to find creative solutions where others only see problems.

She’s the steady hand that keeps challenger brands marching confidently toward the crown.

Keith brings over 15 years of design mastery to Bob’s Your Uncle. A lifelong maker and visual problem-solver, he is known as the studio’s quiet powerhouse — the person who can conjure anything from nothing, long before AI ever entered the chat.

He has contributed to packaging, branding, production design, layout systems, and integrated campaigns across our food, beverage, QSR, and CPG clients. Keith represents the “blue-collar weird” ethos of the agency — hardworking, deeply creative, and committed to craft.

If it needs to be beautiful, precise, or built to last, it lands on his desk.

Raffy is a multidisciplinary artist and art director with a deep command of visual communication and a portfolio that spans fine art, digital craft, and brand design. At Bob’s Your Uncle, he helps bring challenger brands to life through striking visual systems, campaign art direction, and design thinking that cuts through the cultural noise.

With advanced training in graphic arts and a studio background rooted in craft, Raffy approaches every project with a maker’s mindset — blending concept, composition, and emotion into visuals that move people. His work adds depth and polish to brand identities, packaging, social content, and integrated campaigns across food & beverage, CPG, QSR, and purpose-driven brands.

He thrives when the brief is ambitious, the timeline is tight, and the idea needs someone who can “make it real.” For Raffy, design isn’t decoration — it’s clarity, storytelling, and the difference between a brand that blends in and a brand that becomes king.

Elizabeth brings a filmmaker’s instinct for storytelling to her role as Account Manager. With a background in film production and creative advertising, she understands how to engage audiences emotionally — and how to turn strategy, insight, and creativity into campaigns that perform.

Her training at BrainStation in digital marketing gave her a strong analytical foundation, equipping her to develop, implement, and measure modern, multi-channel marketing campaigns. Elizabeth blends creative ambition with rigorous digital discipline — a combination that makes her a natural fit for CPG, food & beverage, entertainment, and purpose-driven brands.

At Bob’s Your Uncle, she ensures that every project is executed with clarity, empathy, and momentum — grounding big ideas with strong process and bringing a storyteller’s perspective to every brief.

Tahnee brings cultural depth and human truth to the agency’s strategic process. A performing arts graduate, event producer, fashion entrepreneur, and host of the podcast “Gracefully Offensive,” she offers a rare ability to see how people actually behave — not how brands wish they behaved.

She is the Founder & Creative Director of Pretty Denim, a Toronto luxury denim label, and Partner & Creative Director at Good Goddess, a women’s wellness brand. Her work sits at the intersection of culture, design, behaviour, and brand narrative — exactly where modern food & beverage brands need to win.

At Bob’s Your Uncle, Tahnee injects real humanity into the “Who Cares?” filter — bringing the kind of brutally honest insights that make brands relevant, resonant, and culturally fluent.

Phoebe is one of the agency’s rising creative forces — a social content creator and strategist with a sharp eye for aesthetics, a deep understanding of digital culture, and a passion for brand storytelling that resonates.

With experience in the bridal fashion world and a skill set spanning social strategy, content creation, curation, influencer partnerships, brand development, event marketing, photography, and visual storytelling, she brings a fresh generational lens to the agency’s social work.

Phoebe understands how brands show up online — what grabs attention, what builds connection, and what makes people care. Her work helps challenger brands craft scroll-stopping content that doesn’t just join the conversation — it earns its place in culture.

She’s on the path to mastering the full social ecosystem, and Bob’s Your Uncle is where she’s building her creative kingdom.

Judy van Mourik is the operational heartbeat of Bob’s Your Uncle — the person who keeps the agency running, the people productive, and the chaos firmly in check. For years, Judy led production and studio management with unmatched discipline, precision, and an uncanny ability to know exactly what needed to happen before anyone else even realized it.

Today, she oversees everything that makes the agency work: technology, systems, tools, physical resources, vendors, suppliers, subscriptions, logistics, and the thousand invisible details that keep a creative company humming. If it touches operations, infrastructure, or workflow, Judy has already managed it, optimized it, labeled it, filed it, and put three backups in place.

She is the agency mom — supportive, dependable, and fiercely protective — but she’s also the person you absolutely do not want to mess with. Judy’s standards are sky-high, her boundaries are legendary, and her ability to fix problems before they exist borders on supernatural.

Outside the office, she’s an exceptional gardener, nurturing life with the same commitment and care she brings to the agency — though the plants probably get slightly gentler treatment than the software vendors.

Simply put: Judy is the reason everyone else can do their jobs. She keeps the kingdom running.