Rival House

Choosing not to drink should be just as acceptable as choosing red over white. Rival House ensured everyone can join in when it’s time to raise a glass.

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CASE STUDY: Rival House

Introduction

In a world where the consumption of alcoholic beverages is deeply ingrained in social culture, Rival House emerges as a beacon of choice and inclusivity. The brand's mission is clear: to offer premium alcohol-free alternatives that don't compromise on taste, quality or experience.

Challenge

The challenge was to create a brand that not only offers alcohol-free beverages, but also resonates with the modern consumer's desire for healthier choices without sacrificing the pleasure of a good drink. The brand needed to be sophisticated, inclusive, and resonate with a broad audience.

Solution

The name "Rival House" was chosen to signify a brand that challenges the status quo. It's not just about offering an alternative; it's about rivalling traditional alcoholic beverages in taste, quality, and experience.

With phrases like "Now everyone can join in when it’s time to raise a glass," Rival House positions itself as a brand for everyone, regardless of their choice to consume alcohol.

The messaging "Cheers to Choice" encapsulates the brand's ethos of empowerment and freedom of choice.

Impact

Rival House has successfully positioned itself as a premier destination for alcohol-free beverages, catering to a growing demographic of health-conscious consumers and those who choose to abstain from alcohol for various reasons. Rival House's own brand of alcohol-free beer is growing quickly with significant distribution in retail.

We are proud to be a part of this sober revolution, and Rival House is set to redefine the beverage industry in the years to come.

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