bob's your uncle
bob'syouruncle
Popeyes

Popeyes

The great chicken coup - How we overthrew the colonel and built a spicy empire

Mike's Hard Lemonade

Mike's Hard Lemonade

From Challenger to King of Refreshment

Gardein

Gardein

From Niche Innovator to Plant-Based King

canon

canon

“We Stole the Show” – From Olympic Understudy to King of Imaging Innovation

Olivieri

Olivieri

From Decline to Everyday King

Popeyes

Popeyes

How a Chicken Sandwich became a cultural event, not just a menu item.

Popeyes

Popeyes

How Popeyes took a bar-bound ritual and brought Wing Night home.

Popeyes

Popeyes

Turning Raptors three-pointers into province-wide chicken rituals.

Bosch

Bosch

From Trusted Technician to King of Home Innovation

Thermador

Thermador

From Luxury Niche to King of Culinary Innovation

Second Harvest

Second Harvest

We transformed Second Harvest from charity to cultural catalyst—launching a beer that started with stale bread and ended with global headlines.

Beef Farmers of Ontario

Beef Farmers of Ontario

The Question That Conquered the Counter!

Beef Farmers of Ontario

Beef Farmers of Ontario

From Local Gem to King of Culinary Discovery

Canon

Canon

From Challenger to Imaging King

Chicken Farmers of Canada

Chicken Farmers of Canada

From Dinner Monotony to King of Culinary Adventure

Janes Chicken

Janes Chicken

From Freezer Staple to King of Family Wins

Osmows

Osmows

“Hooked on Sauce” - From Sidekick Condiment to King of Sauce Obsession

The Honest Potato

The Honest Potato

From humble spud to King of Authentic Simplicity

Taste of Nature

Taste of Nature

From quiet legacy to King of Conscious Snacking

Yorkshire Valley Farms

Yorkshire Valley Farms

Making organic even more attractive

Catelli

Catelli

From Functioning to Feeling

Catelli

Catelli

From Natural Sauce to Natural Wonder

Catelli

Catelli

From Faster Meals to Better Moments

Rubicon

Rubicon

We love getting people to step out of their comfort zone and try something deliciously different - lychee, guava, soursop and more.

Twisted Shotz

Twisted Shotz

Shots do more than just bring liquors together – they bring friends together.

Seymours Sangria

Seymours Sangria

From seasonal debut to King of the Patio Cooler

Vodka Mudshake

Vodka Mudshake

From Guilt-Ridden Treat to King of Unfiltered Indulgence

Zero dB

Zero dB

From concept to King of Mental Clarity

Ice River Green Bottle Co.

Ice River Green Bottle Co.

From quiet recycler to King of Closed-Loop Packaging

Platinium Naturals

Platinium Naturals

Rebrand captures innovative new technology

Rival House

Rival House

From a bold challenger to King of the Sober Celebration

EverMe

EverMe

‍By turning chaos into clarity, EverMe earned its crown as the King of Personalized Wellness

Hipmunk

Hipmunk

From Underdog Startup to King of Travel Search

Molson

Molson

From Striking Decline to King of Hockey Comebacks

EAS

EAS

From Fragmented Portfolio to King of Sports Nutrition

Dos Locos

Dos Locos

From Wild Challenger to Kings of Lime-Fueled Fun

New Roots Herbal

New Roots Herbal

From Niche Supplement to King of Clean Wellness

Second Harvest

Second Harvest

From trusted local charity to King of Sustainable Hunger Relief

Robert Skalli

Robert Skalli

Repositioning Robert Skalli for category leadership