Naturally Inspired
A rich, natural environment and a warm caring staff can create an unforgettable learning experience.
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Case Study: "Inspired by Lakefield"
Introduction
Lakefield College School (LCS) stands out as a unique educational institution in Canada. Nestled amid nature, LCS offers a holistic approach to education, focusing not just on academic excellence, but on nurturing the overall well-being of its students. The school's ethos revolves around the belief that students flourish best in environments where their individuality is respected, and they feel happy and safe.
Objective
The primary goal of the "Inspired by Lakefield" campaign was to increase enrollment by enticing parents and students to attend the annual open house, a pivotal step in the enrollment decision-making process.
Insight
The campaign was rooted in the understanding that parents are redefining success for their children. Instead of merely chasing traditional markers of success, parents are now seeking institutions that instill values ensuring their children lead happy, fulfilled lives.
The 'Naturally Inspired' Campaign
Leveraging its unique location, LCS launched the "Naturally Inspired" campaign. Unlike many elite private boarding schools that focus solely on academic achievements, LCS emphasizes whole-life success. The campaign underscored the idea of being naturally inspired to challenge, create, compete, learn, play, care, and lead.
Execution
A series of videos were shot on the LCS campus, showcasing students engaging in activities that are deeply intertwined with nature. These videos were strategically placed on digital media platforms and social media, targeting both potential students and their parents. The timing of these promotions was synchronized with the typical decision-making timeline associated with private boarding school enrollment.
Impact
The campaign was a resounding success, resulting in five consecutive years of record attendance at the open houses and achieving full enrollment.
Reflections
The "Inspired by Lakefield" campaign is a testament to the power of authentic storytelling and understanding the evolving perceptions of success. By highlighting its unique value proposition and leveraging its natural setting, LCS not only attracted prospective students, but also resonated with parents' aspirations for their children's holistic development.