Ask away with New Roots Herbal...and Flourish
We’re here to help you make some healthy choices. By taking the pain out of finding the right product, we make it easy for New Roots Herbal to keep you feeling, and looking your best.
Advertising
Point of Purchase
Digital
Case Study: "Ask Away with New Roots Herbal"
Background
New Roots Herbal, a leader in evidence-based natural health products, wanted to create a campaign that resonated with consumers on a personal level. They aimed to address common health concerns in a light-hearted manner while highlighting the benefits of their products.
Objective
To engage consumers by posing humorous and sometimes provocative questions related to their health concerns and then answering them in a way that ties back to New Roots Herbal's product benefits.
The Campaign
"Ask Away with New Roots Herbal" was born. The campaign featured a series of ads, each posing a humorous question related to a common health concern, followed by an answer that highlighted a New Roots Herbal product.
Impact
The campaign was a hit! Consumers loved the humorous approach to addressing their health concerns. The questions not only caught their attention but also made them curious about the solutions New Roots Herbal had to offer. The campaign led to a significant increase in brand awareness and product sales.
Reflections
"Ask Away with New Roots Herbal" showcased the power of humor in advertising. By addressing genuine health concerns in a light-hearted manner and tying them back to their products, New Roots Herbal successfully engaged with their target audience and boosted their brand presence.