From $10 Million to Half a Billion: The Art of Masterful Brand Building with Meiky Tollman

From $10 Million to Half a Billion: The Art of Masterful Brand Building with Meiky Tollman

When I connected with Meiky Tollman, the genius behind transforming Sabra Dipping Company into a global sensation, I anticipated insights into scaling a brand. What I received was a profound lesson in dedication, focus, and the value of hard work.

Meiky's journey with Sabra, turning hummus from a niche delicacy to a household staple, is nothing short of legendary. But beyond his evident branding prowess, it was his sage advice that left a lasting impression: Prioritize and nurture the stores and consumers you already have before chasing new ones. In a world where growth often overshadows loyalty, this grounding perspective is a refreshing reminder of where true brand value lies.

Having collaborated with numerous startups and rapidly expanding brands, I found Meiky's counsel invaluable. His generosity knows no bounds, even offering to share his wisdom with some of my clients – a gesture they deeply cherished.

Now at the helm of his consultancy, 'The Tipping Point,' Meiky continues his mission of guiding companies to their own monumental growth. If there's one thing I'm certain of, it's this: When Meiky offers advice, you take it. And when he offers a service, you buy it.

Looking to tip the scales in favor of your brand? Reach out to us at Bob's Your Uncle. Let's craft a strategy that resonates and endures.