Credibility is earned. Not claimed.
Bob's Your Uncle has spent decades helping challenger brands lead with conviction — and turning belief into commercial impact. This page exists to document the signals of trust that didn't come from us.
Independent Recognition
When people outside your business notice, it usually means something mattered.
- Campaign Canada — Mighty List 2025 Recognized for “Recognized for “Creativity Trumps Tariffs””
- Ad Age — Creativity Editors’ Pick Recognized for “Osmow’s Sauce”
- Strategy — Second Harvest Rebrand
- Adweek — Ontario Beef Campaign
- Fast Company — Been a Slice
- Forbes — Fighting Food Waste
- New York Times — Gardein
- Wikipedia — Regent Park Revitalization
Who Trusts Us
Brands don't come to us for decoration. They come when something needs to move.
Client Perspective
“They didn't just help us show up louder — they helped us show up clearer. The work changed how the brand was seen, and the business followed.”
Agency Snapshot
The essentials at a glance
Founded in Toronto
Independent, senior-led creative agency
Deep focus in food, beverage, CPG, QSR, better-for-you
Strategy-to-execution capability
Brand creation, repositioning, campaigns, content, activation
Where We Came From
Bob's Your Uncle was built on a simple belief: creativity isn't decoration — it's a business force.
From early category-creating work to brand reinvention at scale, the focus has always been the same: help ambitious brands punch above their weight and lead with conviction.
The tools have evolved. The belief hasn't.
If you're building something that requires conviction — not consensus — we should talk.