New Roots Herbal
From Niche Supplement to King of Clean Wellness
New Roots Herbal: The Great Supplement Purification
Client Category
Health & Wellness · Supplements · CPG
Services Provided
Brand Strategy · Visual Identity · Packaging Design · Campaign Creative · Digital Content · Social Media · Expert/Education Content · Influencer Strategy · Retail Activation · Positioning & Messaging · Website & E-Comm Support
Business Challenge
New Roots Herbal was trapped in the supplement industry’s credibility crisis.
In a category littered with generic white bottles making impossible-to-verify claims, genuine quality was drowned out by nutraceutical noise.
Despite being one of Canada’s most respected formulators — with real science, real standards, and real integrity — New Roots blended into a wall of nearly identical competitors. Trust in the category was eroding, and consumers didn’t know who to believe.
The challenge wasn’t awareness.
It was credibility in a world addicted to confusion.
To win, New Roots needed to do more than stand out.
It needed to stand for the truth.
Strategic Insight
The modern wellness consumer is no longer naive.
They demand:
- transparency, not theatrics
- purity, not promises
- clarity, not confusion
- brands that tell the truth, not the trend
Our breakthrough:
In a category corrupted by claims, clarity becomes the ultimate competitive advantage.
The brand that proves more — not promises more — wins.
Creative Solution
We transformed New Roots Herbal from an anonymous shelf presence into the transparency champion of the supplement world.
“Clean Roots, Clear Results.”
A brand built around proof, purity, and no-nonsense science.
Visual Clarity Architecture
- Complete brand identity overhaul
- Clean, colour-coded botanical illustrations
- Labels that communicated potency, origin, and third-party testing at a glance
- Packaging that looked more like a trusted naturopath’s chart than marketing fluff
Education Empire Building
- “Root to Remedy” video series
- Experts breaking down ingredient science in human language
- Infographics and testimonials that made complex claims understandable
- Educational content driving e-commerce subscriptions
Retail Trust Building
- Shelf talkers that reinforced purity, testing, and formulation integrity
- QR-linked kiosks offering instant access to science, videos, and sourcing
- Sampling demos turning confusion into clarity, doubt into trust
Authority Alliance Creation
- Partnerships with nutritionists, naturopaths, and health coaches
- Micro-influencers conducting live Q&As and ingredient breakdowns
- Social voices who could speak credibly and authentically
We didn’t make louder claims.
We made clearer proof.
Results
🏬 30% increase in retail distribution — retailers leaned into transparency
📈 25% year-over-year sales lift — category leadership reclaimed
🔁 40% growth in e-commerce subscriptions — education = loyalty
🎥 500K+ video views — high engagement on honest wellness content
🔥 Brand credibility surge among health-conscious consumers
New Roots didn’t just stand out.
It stood above the category.