From the farmers who grow our organic ingredients, to the staff who manufacture our products, we’re all dedicated to (some would say obsessed with) our vision of providing nutritious, wholesome snacks around the world.
Brand, Product Brand, Primary and Secondary Packaging
Case Study: The Creation of the Brand "Taste of Nature"
Introduction
Taste of Nature, as the name suggests, is a brand that resonates with the purity and authenticity of nature. With its roots in Canada, the brand offers organic, non-GMO, gluten-free, and vegan snack bars. The brand's commitment to quality is evident from its transparent packaging, allowing consumers to see the whole nuts and seeds, a testament to its premium quality compared to competitors.
The Brand Name: "Taste of Nature
"The name "Taste of Nature" is a direct reflection of the brand's ethos. It signifies purity, authenticity, and a direct connection to the earth. The name is not just a label, but a promise to the consumers that they are getting a product that is as close to nature as possible.
Product Naming Strategy
We created a unique naming strategy for Taste of Nature products, drawing inspiration from the origins of its high quality ingredients. Some of the fanciful names include:
Chilean Blueberry Fields: This name not only indicates the flavor, but also the origin of the blueberries, giving consumers a sense of the global journey these ingredients have taken to reach them.
Caribbean Ginger Island: Ginger, known for its spicy and aromatic flavor, is sourced from the Caribbean. The name paints a picture of an exotic island where the finest ginger grows.
Himalayan Goji Summit: Goji berries, known for their health benefits, are sourced from the Himalayas, one of the purest places on earth. The name signifies the peak of quality and the origin of the ingredient.
Packaging
Taste of Nature's packaging strategy is both functional and strategic:
See-through Section: The transparent section of the packaging is a brilliant move to showcase the product's quality. It allows consumers to see that the main ingredients, like nuts and seeds, are whole and not finely chopped, setting the brand apart from its competitors.
Bright Product Packaging Colors: The vibrant colors used in the packaging are not just aesthetically pleasing, but also functional. They align closely with the key ingredient (e.g. blue for blueberries), making it easy for consumers to quickly identify their preference.
Impact
Taste of Nature, with its thoughtful branding and product naming strategy, has positioned itself as a premium brand in the organic snack bar market. The brand's commitment to transparency, both in its ingredient sourcing and packaging, has garnered trust and loyalty among its consumers leading to significant and global growth.
