Bob’s Your Uncle Launches Influencer Collaboration Hub

Bob’s Your Uncle Launches Influencer Collaboration Hub

A new model for creator-driven brand storytelling.
Bob’s Your Uncle is launching Uncle, an open and collaborative influencer hub that connects creators directly with brand briefs. The goal: make influencer marketing more transparent, diverse, creator-led, and strategically grounded.

Coverage

Strategy — “Bob’s Your Uncle to launch influencer collaboration hub”

URL: https://strategyonline.ca/tag/cora-brady/

“Bob’s Your Uncle will launch an influencer collaboration hub for brands and content creators in February… led by newly named president Cora Brady.”

“Brady says the hub will be an ‘open forum’ where creators can apply to participate in campaigns and pitch their own creative ideas.”

“The agency now utilizes this approach in most of its campaigns… offering a more natural and authentic way for creators to tell product stories.”

Why This Matters

Influencer marketing has matured — but most of the industry still operates with outdated playbooks.
Uncle rethinks the system.

1. Creator insight over prescriptive briefs

Instead of dictating exactly what to post, BYU invites creators to shape the story — resulting in more authentic content.

2. A scalable model for challenger brands

Food, beverage, and CPG brands need high-volume content that still feels human.
This hub operationalizes that need.

3. A new leadership signal

Cora Brady’s involvement reinforces the agency’s deep commitment to modern content systems.