Bob Froese Appointed to Strategy’s Agency of the Year Jury

When the industry evaluates its very best work, it calls on the people shaping it.
Bob Froese, Founder & CCO of Bob’s Your Uncle, was selected to join the Agency of the Year jury, one of Strategy’s most respected national panels. Nearly 60 leaders across media, marketing, design, PR and digital were chosen to evaluate the most ambitious work in Canada — a testament to the trust and credibility earned within the industry.

Serving on this jury isn’t just an honour; it’s a reflection of how Bob’s Your Uncle continues to influence the direction of Canadian creativity.

Coverage

Media in Canada — “Meet the 2018 Agency of the Year Juries”

URL: https://mediaincanada.com/2018/08/13/meet-the-2018-agency-of-the-year-juries/

“Nearly 60 experts in the fields of media, marketing, advertising, design, PR and digital carved out hours of their summer to pore through comprehensive case studies for this year’s Agency of the Year competitions.”

“The jury panels for each category of the competition can be found below. Following the shortlist announcement… agencies in the running will be recognized at the Agency of the Year awards gala.”

“The Agency of the Year jury includes leaders from across Canada’s top organizations… including Bob Froese, founder of Bob’s Your Uncle.”

These comments underscore the scale of the competition and the selectiveness of the jury — reserved for leaders actively shaping the industry’s creative and strategic standards.

Why This Matters

Being appointed to Strategy’s Agency of the Year jury signals that Bob’s Your Uncle is not just participating in Canada’s creative landscape — it’s helping set the bar.

For clients, partners and future challenger brands, this jury role reinforces:

• Creative authority — Bob is trusted to evaluate the nation’s best campaigns.
• Category expertise — especially in food, beverage, CPG, and challenger-brand marketing.
• Industry leadership — a recognition of years of consistent, high-impact work.
• The Heroes to Kings philosophy in practice — the jury represents the highest-level conversations about how ambitious brands rise.