Bosch: “Nothing [Cleans/Broils/Bakes] Like a Bosch”

Bosch: “Nothing [Cleans/Broils/Bakes] Like a Bosch”

Bosch already owned the dishwasher. Our job was to help it own the whole kitchen.

Bob’s Your Uncle partnered with Bosch to expand a single truth — “Nothing cleans like a Bosch” — across the entire appliance line, creating a unified campaign for ovens, cooktops, fridges and dishwashers.

Coverage

Strategy — “Bosch pushes into full kitchen ownership with new campaign”

URL: https://strategyonline.ca/2020/10/14/bosch-expands-its-brand-message/

“Bob’s Your Uncle has extended Bosch’s familiar ‘Nothing cleans like a Bosch’ into a full-suite kitchen message.”

“New executions show complete kitchen environments with verbs like ‘broils,’ ‘bakes’ and ‘cools,’ each resolving with ‘like a Bosch.’”

“The work is aimed at both consumers and designers, supported by the Bosch Kitchen app for planning and specification.”

Why This Matters

Bosch is already a premium brand — but premium brands still need focus.

Bob’s Your Uncle helped Bosch:

• Move from product messaging to kitchen leadership
• Simplify the brand’s role with a single, extendable line
• Build influence among designers and renovators (the real decision-makers)
• Create visual consistency across appliances with different functions

This is classic category elevation — turning a trusted dishwasher brand into a full-kitchen authority.

Case & Video

https://www.bobsyouruncle.com/work/bosch