Bob's Your Uncle

From partner and president to CEO – and a sharper creative focus for the agency.

After years of quietly helping Bob’s Your Uncle grow its client roster, culture and Denver presence, Cora Brady has been named CEO – while founder Bob Froese moves into the Chief Creative Officer role following the retirement of long-time creative partner Dorothy McMillan. The result: a leadership model built to protect both the work and the people who make it.

Coverage

Campaign – “Cora Brady named CEO of Bob's Your Uncle”
URL: https://www.campaigncanada.ca/article/cora-brady-named-ceo-of-bob-s-your-uncle/462ycz17r58ze4tb9sx3f7g14a

“Toronto independent agency Bob’s Your Uncle has named a new CEO as part of a series of internal promotions aimed at elevating its creative product.”

“Brady… has assumed the CEO role, taking over from agency founder Bob Froese—who has stepped into the role of chief creative officer following the retirement of Dorothy McMillan, his creative partner of more than 20 years.”

“Cora is the perfect fit for our agency, allowing me to focus on continuously improving our work and impact while ensuring that the rest of the agency is looked after,” said Froese.

Strategy – “Agency News: Bob’s Your Uncle revamps its senior leadership”
URL: https://strategyonline.ca/2024/09/13/agency-news-bobs-your-uncle/

“Bob’s Your Uncle has made changes to its senior leadership team with a series of internal appointments.”

“In addition to naming current partner and president Cora Brady to CEO, the Toronto-based independent agency has promoted Kathryn Easter to head of strategy.”

“Bob’s Your Uncle founder Bob Froese has gone from CEO to CCO, with the retirement of Dorothy McMillan.”

Why This Matters

This leadership shift signals to clients and talent that Bob’s Your Uncle is doubling down on:

Creative excellence – with Bob officially in the CCO seat.
Enduring relationships – with Cora, Kathryn, Daryl and Brian all long-tenured leaders.
Growth with values – reinforcing the agency’s culture of retention (12-year average tenure) and its commitment to food, beverage and franchise brands.