From the Barn to the Ballroom

Last night we traded our jeans for jackets at the Canadian Agri-Marketing Awards — cheering on our client Beef Farmers of Ontario. There’s something special about seeing your work in a room full of people who live and breathe what they sell — not in theory, but in dirt-under-the-nails reality.

Our campaign, “Ask Your Butcher… Anything?”, started with one simple truth: Most people are too intimidated to ask their butcher a question. So we made it okay to ask any question — even the dumb ones. (Like whether penguins have knees.)

The result?
More conversations.
More confidence.
More love for local beef.

Big congrats to the Ontario Beef team for showing that when you speak human, people listen.

Here’s to the farmers, the butchers, and the marketers who keep Canada fed and proud.