Influencer and Creator Strategy

Influencer & Creator Strategy for Food, Beverage and Lifestyle Brands

Creators are not media placements.

They’re trust vehicles.

And trust is the most valuable currency in modern marketing—especially in food, where taste, identity, and belonging are everything.

1) Choose creators by job

• credibility
• reach
• conversion
• format innovation
• community leadership

2) Brief for co-creation

The best creator work feels like it came from them—because it did.

3) Build a tiered ecosystem

A few big names don’t create a movement.
A system does.

4) Distribution is where it scales

Organic creator posts are the spark.
Paid amplification is the fireplace.

5) Measure beyond likes

• saves
• comment intent
• remakes
• add-to-cart / store locator
• UGC velocity

Category Takeaway
Creators don’t replace brand building.
They make it believable.

Related Cases:

Popeyes

Ontario Beef (Local Flavour)

Gardein