Bob's Your Uncle

Rival House: “The Same Ritual. Just Alcohol-Free.”

Mindful drinking doesn’t have to feel like a compromise — and Rival House proves it.

Rival House launched with a clear mission: give drinkers the same ceremony, glassware, pour, swirl and social ritual of wine and spirits — just without the alcohol. Bob’s Your Uncle partnered with the brand to bring that philosophy to life in a witty, cinematic launch campaign.

Coverage

Campaign — “Rival House launches with alcohol-free brand platform”

URL: https://campaigncanada.ca/article/rival-house-debuts-new-alcohol-free-campaign/

“Rival House is positioning itself as a premium alcohol-free alternative — without sacrificing the ritual or visual cues of traditional drinks.”

“The campaign created by Bob’s Your Uncle uses instructional-style videos showing how to perform classic wine rituals with non-alcoholic beverages.”

“‘The same ritual. Just alcohol-free.’ becomes the platform for the brand’s national rollout.”

Why This Matters

Alcohol-free categories are crowded with “functional” and “better-for-you” messages — but Rival House takes a different approach:

Lead with aspiration, not abstinence
Celebrate the ritual, not the restriction
Build a brand world that feels premium enough to replace wine on the table

This tone aligns perfectly with Bob’s Your Uncle’s speciality in food & beverage challenger brands: elevating a scrappy newcomer into a lifestyle signal.

Case & Videos

https://www.bobsyouruncle.com/work/rival-house