Social Strategy for Food and Beverage Brands
by Bob Froese • Founder & CCO
December 18, 2025
Social Strategy for Food & Beverage Brands
Most food brand social fails because it’s treated like “posting.”
The winners treat it like a content system that drives:
- discovery
- trial
- loyalty
- and cultural presence
1) Define social’s job
Pick one primary job:
- demand creation (top)
- conversion (mid)
- retention (bottom)
Trying to do all three with every post creates mush.
2) Build pillars
3–5 pillars max.
Each pillar has formats. Formats have cadence.
3) Creators are the engine
Creators = trust + volume + believability.
Your brand page becomes the hub, not the hero.
4) Always-on vs campaign
Campaigns spike attention. Always-on builds memory.
You need both.
5) Paid makes it predictable
Organic is mood. Paid is math.
Boost what works.
6) KPIs that matter
- saves and shares (future intent)
- comments that signal action (“making this”)
- click-to-order / store locator activity
- UGC volume
Category Takeaway
In food, social doesn’t sell by explaining.
It sells by making people hungry enough to move.
Related Cases: