Time to Welcome a New Hero!
by Bob Froese • Founder & CCO

We’re thrilled to announce our partnership with Sandbagger, the ready-to-drink spirit-based beverage that’s poised to shake up the beverage aisle and dethrone the established “kings.”
With their natural ingredients, authentic story, and bold ambition, Sandbagger perfectly embodies everything we love in an underdog brand—ready to rise, ready to rule.
Why does this matter? Because we’re for the brands who aren’t heroes yet but are ready to overthrow the status quo. We’ve done it before in the beverage world (looking at you, Mike’s Hard Lemonade), and we can’t wait to do it again.
Watch this space—Sandbagger’s about to make some serious noise.