Bob's Your Uncle

Welcoming Church’s Texas Chicken — A Challenger Brand Ready to Rule

We’re excited to share that Church’s Texas Chicken has selected Bob’s Your Uncle as its Canadian Agency of Record, including media.
For us, this partnership is more than a new assignment—it’s the return to a category where we’ve helped build kings before, and the opportunity to help another ambitious brand rise to its rightful place.

How the Industry Covered the News

Campaign Magazine

“Independent agency Bob’s Your Uncle has filled a fried chicken-sized hole in its client roster, after being named Canadian agency of record (including media) for QSR brand Church’s Texas Chicken… Its tenure with Popeyes coincided with its growth from 20 stores to more than 400 across the country.”

Read the full article →
https://www.campaigncanada.ca/article/bob-s-your-uncle-s-chicken-chops-help-win-church-s/4kv294rpxbr33s5av9rhwfyanb

Strategy Magazine

"Toronto-based independent agency Bob’s Your Uncle has been named the Canadian agency of record for Church’s Texas Chicken. The new partnership builds on the agency’s expertise in the food and beverage sector and its track record of driving growth for category-leading QSRs."

Read the full article →
https://strategyonline.ca/2025/05/23/agency-wins-bobs-your-uncle-churchs/

Why This Partnership Matters

Church’s is a brand with real heritage—founded in 1952, boasting significant global equity, and operating more than 1,400 restaurants across 22 countries.
Yet in Canada, the brand has remained surprisingly quiet. That’s exactly the kind of opportunity we’re built for: helping ambitious challenger brands step into the spotlight and seize the growth that’s already theirs.

As Bob put it in the Strategy article,

“Why does this globally significant brand seem shockingly quiet in Canada? For whatever reason, they weren’t actively marketing in Canada the way some of the other brands have been, so we approached them and said ‘We should talk.’”

This is what we do—turn hunger into dominance, hustle into reign.

What We’re Building Together

Our work with Church’s begins at the foundation:
brand strategy and market positioning, with first creative expected in the next two to three months.

The objective is simple:
unlock the full potential of a brand with massive global footprint but limited Canadian visibility.

This is a brand with runway—and we love runway.

A Challenger with the Chops to Become a King

Church’s is exactly the type of client that reflects our mission:
“For the heroes who will be kings.”

As Bob told Campaign:

“It’s fun to work on brands that are already big, but Popeyes wasn’t big when we started working with them. Church’s has the chops and the aspiration to make it to the top.”

This is the kind of ascent we live for.

A Word from the Client

Gregg Gallagher, VP Americas at Church’s:

“Bob’s Your Uncle brings a deep understanding of the QSR space and a proven ability to elevate brand visibility. We’re confident their strategic approach and creativity will help accelerate our growth plans in Canada.”

The Journey Begins

We’re proud to partner with a brand that embodies ambition, appetite, and untapped potential.
Together, we’re ready to build something big.
Something lasting.
Something fit for a king.

Let’s reign.