Erica Wilkes

Erica is a lifelong storyteller — the kind who used to invent elaborate universes for childhood dress-up games and now channels that same imagination into shaping brand narratives for challenger brands across food, beverage, and CPG.

As Content Manager at Bob’s Your Uncle, she sits at the centre of strategy, creativity, and execution. She writes, edits, organizes, scripts, structures, and weaves — ensuring every idea, caption, script, and story ladder connects back to the bigger brand truth. Erica is the maker of lists, the creator of order, and the quiet engine behind content that feels effortless to the audience and impeccably coordinated behind the scenes.

She thrives in multi-hat roles, toggling between creative writing, content planning, production coordination, and cross-team collaboration — always grounded in clarity, empathy, and a strong internal compass for what audiences actually care about. (Maya Angelou would approve.)

Outside of work, Erica is a devoted Star Wars fan, a collector of beautiful notebooks, and an aspiring plant-keeper. She brings curiosity, craft, and a bit of nerdy charm to the work — exactly what a modern content team needs.

She helps turn hero brands into kings by giving them a story worth following.