Raffy Ochoa

Raffy is a multidisciplinary artist and art director with a deep command of visual communication and a portfolio that spans fine art, digital craft, and brand design. At Bob’s Your Uncle, he helps bring challenger brands to life through striking visual systems, campaign art direction, and design thinking that cuts through the cultural noise.

With advanced training in graphic arts and a studio background rooted in craft, Raffy approaches every project with a maker’s mindset — blending concept, composition, and emotion into visuals that move people. His work adds depth and polish to brand identities, packaging, social content, and integrated campaigns across food & beverage, CPG, QSR, and purpose-driven brands.

He thrives when the brief is ambitious, the timeline is tight, and the idea needs someone who can “make it real.” For Raffy, design isn’t decoration — it’s clarity, storytelling, and the difference between a brand that blends in and a brand that becomes king.