Challenger Brand & CPG Expertise
27 work items
Related Work
Olivieri
From Decline to Everyday King
Beef Farmers of Ontario
The Question That Conquered the Counter!
Popeyes
The great chicken coup - How we overthrew the colonel and built a spicy empire
Popeyes
The Sandwich
Second Harvest
We transformed Second Harvest from charity to cultural catalyst—launching a beer that started with stale bread and ended with global headlines.
Osmows
“Hooked on Sauce” - From Sidekick Condiment to King of Sauce Obsession
Mike's Hard Lemonade
From Challenger to King of Refreshment
Janes Chicken
From Freezer Staple to King of Family Wins
Bosch
From Trusted Technician to King of Home Innovation
Beef Farmers of Ontario
From Local Gem to King of Culinary Discovery
Taste of Nature
From quiet legacy to King of Conscious Snacking
Canon
From Challenger to Imaging King
Zero dB
From concept to King of Mental Clarity
Chicken Farmers of Canada
From Dinner Monotony to King of Culinary Adventure
Thermador
From Luxury Niche to King of Culinary Innovation
Vodka Mudshake
From Guilt-Ridden Treat to King of Unfiltered Indulgence
canon
“We Stole the Show” – From Olympic Understudy to King of Imaging Innovation
Rival House
From a bold challenger to King of the Sober Celebration
New Roots Herbal
From Niche Supplement to King of Clean Wellness
Hipmunk
From Underdog Startup to King of Travel Search
EAS
From Fragmented Portfolio to King of Sports Nutrition
Molson
From Striking Decline to King of Hockey Comebacks
Ice River Green Bottle Co.
From quiet recycler to King of Closed-Loop Packaging
Rubicon
We love getting people to step out of their comfort zone and try something deliciously different - lychee, guava, soursop and more.
Robert Skalli
Repositioning Robert Skalli for category leadership
Catelli
From Functioning to Feeling
Catelli
From Natural Sauce to Natural Wonder