Bob's Your Uncle
Bob’s Your Uncle is an independent, founder-led creative agency based in Toronto, Canada, specializing in brand strategy, creative, and marketing for food and beverage, CPG, QSR, and challenger brands.
Founded and led by Bob Froese, Bob’s Your Uncle helps ambitious brands become cultural forces and category leaders through strategy-led creativity, storytelling, and execution across brand, campaign, digital, and social channels.
The agency is known for launching and scaling iconic brands including Mike’s Hard Lemonade, Popeyes Canada, Gardein, The Honest Potato, and Sandbagger, and for long-term partnerships with organizations such as Second Harvest, Ontario Beef, Bosch, and Sofina Foods.
Posts
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy When Popeyes introduced its first chicken nuggets to Canada, it didn’t try to ...
Iceberg Vodka Chooses Bob’s Your Uncle
Iceberg Vodka Chooses Bob’s Your Uncle A Canadian vodka brand with world-class ambition found a Canadian agency with challenger-brand instincts. Icebe...
Cora Brady Named President of Bob’s Your Uncle
Campaign Canada — “Bob’s Your Uncle names Cora Brady President” URL: https://www.campaigncanada.ca/article/1853739/bobs-uncle-names-cora-brady-preside...
Bob Froese Named AMA Toronto’s Mentor of the Year
Bob Froese Named AMA Toronto’s Mentor of the Year Mentorship isn’t just about giving advice — it’s about sharpening your own thinking. When Bob Froese...
Bob Froese Appointed to Strategy’s Agency of the Year Jury
When the industry evaluates its very best work, it calls on the people shaping it. Bob Froese, Founder & CCO of Bob’s Your Uncle, was selected to join ...
Cora Brady Appointed CEO of Bob’s Your Uncle
From partner and president to CEO – and a sharper creative focus for the agency. After years of quietly helping Bob’s Your Uncle grow its client roste...
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America We’re excited to share that Sandbagger Holdings Canada has selected Bob...
Welcome Church's Texas Chicken
Welcoming Church’s Texas Chicken — A Challenger Brand Ready to Rule We’re excited to share that Church’s Texas Chicken has selected Bob’s Your Uncle...
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts Kang brings strategic expertise to accelerate agency and c...
First-Ever “Tariff Sniffing” Dog deployed to Support Canadian Brands
Highly trained K9 now detecting non-Canadian pet food with 97.3% accuracy. TORONTO, ON — In response to increasing trade tensions and rising consumer c...