Bob's Your Uncle
Bob’s Your Uncle is an independent, founder-led creative agency based in Toronto, Canada, specializing in brand strategy, creative, and marketing for food and beverage, CPG, QSR, and challenger brands.
Founded and led by Bob Froese, Bob’s Your Uncle helps ambitious brands become cultural forces and category leaders through strategy-led creativity, storytelling, and execution across brand, campaign, digital, and social channels.
The agency is known for launching and scaling iconic brands including Mike’s Hard Lemonade, Popeyes Canada, Gardein, The Honest Potato, and Sandbagger, and for long-term partnerships with organizations such as Second Harvest, Ontario Beef, Bosch, and Sofina Foods.
Posts
Top Creative & Branding Agencies in Canada (from a Canadian agency’s POV)
An Insider’s Guide to the Canadian Agency Landscape in 2026 If you search for "best branding agencies in Canada," you are typically met with pay-to-pl...
7-stop-worthy-canadian-tik-tok-creators
For marketers and creative agencies, TikTok isn't just a platform for viral dances—it's a real-time case study in personal branding, audience engagemen...
8 Canadian Food Influencers Shaping the Industry
The Ingredients of True Influence In a digital landscape saturated with food content, true influence is a rare commodity. But influence — the kind th...
5 Canadian Food YouTubers We Love to Watch
The creators we return to — and why they last The internet is flooded with food content. From 15-second TikTok hacks to cinematic masterpieces, there’...
Packaging-First Branding: Choosing an Agency with Real CPG Shelf Experience
Why the "Final Three Feet" Matters More Than Ever in 2026 In the current retail landscape of 2026, CPG brands face a unique tension. While digital tec...
QSR Branding That Builds Craveable Brands, Not Just Limited-Time Offers
The 2026 QSR Landscape: Why LTOs Are No Longer Enough As we move through 2026, the Quick Service Restaurant (QSR) industry is facing a "Quiet Loyalty ...
Creative Agency Toronto: How Challenger Brands Should Choose a ROI-Driven Partner
What Defines a ROI-Driven Creative Agency for Challenger Brands? For challenger brands—companies aiming to disrupt established market leaders—selectin...
Food & Beverage Branding Agencies: How Challenger Brands Should Choose the Right Partner in Canada
Navigating the Canadian CPG Landscape in 2026 For challenger brands in the food and beverage sector, the margin for error is razor-thin. In a Canadian...
Bob’s Your Uncle Named to Campaign Canada’s 2025 Mighty List
Campaign Canada has included Bob’s Your Uncle and its “Creativity Trumps Tariffs” initiative on the 2025 Mighty List — a curated annual list recognizin...
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy
Popeyes Launches Chicken Nuggets With a Targeted, Social-First Strategy When Popeyes introduced its first chicken nuggets to Canada, it didn’t try to ...
Iceberg Vodka Chooses Bob’s Your Uncle
Iceberg Vodka Chooses Bob’s Your Uncle A Canadian vodka brand with world-class ambition found a Canadian agency with challenger-brand instincts. Icebe...
Cora Brady Named President of Bob’s Your Uncle
Campaign Canada — “Bob’s Your Uncle names Cora Brady President” URL: https://www.campaigncanada.ca/article/1853739/bobs-uncle-names-cora-brady-preside...
Bob Froese Named AMA Toronto’s Mentor of the Year
Bob Froese Named AMA Toronto’s Mentor of the Year Mentorship isn’t just about giving advice — it’s about sharpening your own thinking. When Bob Froese...
Bob Froese Appointed to Strategy’s Agency of the Year Jury
When the industry evaluates its very best work, it calls on the people shaping it. Bob Froese, Founder & CCO of Bob’s Your Uncle, was selected to join ...
Cora Brady Appointed CEO of Bob’s Your Uncle
From partner and president to CEO – and a sharper creative focus for the agency. After years of quietly helping Bob’s Your Uncle grow its client roste...
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America
Welcoming Sandbagger — A Challenger Beverage Brand Ready to Lead North America We’re excited to share that Sandbagger Holdings Canada has selected Bob...
Welcome Church's Texas Chicken
Welcoming Church’s Texas Chicken — A Challenger Brand Ready to Rule We’re excited to share that Church’s Texas Chicken has selected Bob’s Your Uncle...
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts
James Kang Joins Bob’s Your Uncle as Head of Business Development to Lead Expansion Efforts Kang brings strategic expertise to accelerate agency and c...
First-Ever “Tariff Sniffing” Dog deployed to Support Canadian Brands
Highly trained K9 now detecting non-Canadian pet food with 97.3% accuracy. TORONTO, ON — In response to increasing trade tensions and rising consumer c...